Porsche‘s been doing it since 2002. Bentley is getting in on it. Lamborghini is doing it. But Ferrari? Over Sergio’s dead body. That’s the actual, literal interpretation of what Ferrari CEO Sergio Marchionne said on a Ferrari earnings call with analysts, Bloomberg Business reports. Asked if the Italian supercar company would expand its output by introducing an SUV, Marcionne didn’t mince words. “You have to shoot me first,” he said.
It’s a bold statement in more ways than one. Ferrari shares are trading at their lowest price since spinning off into a separate company from parent Fiat Chrysler and offering its own IPO, and the automaker warned investors that growth will probably slow down in 2016 as compared to previous years.
But there’s likely another reason why Marchionne is coming out so hot against SUVs: longtime competitor Lamborghini is bringing an SUV to market in 2018, in an effort to double its sales figures and add turbo and hybrid drivetrains to its lineup. And so the hilariously childish stubbornness that has informed the Ferrari-Lamborghini rivalry continues apace. Ferrari says turbos are great, but forget about SUVs; Lamborghini says turbos don’t belong on sports cars, but a turbo SUV sounds just grand.And Sergio Marchionne is still as lovably loudmouthed as ever.